In July 2016, fifty years on from England winning the World Cup, the players announced that The Bobby Moore Fund (BMF) for Cancer Research UK would be the England Footballer’s Foundation (EFF) Anniversary Partner for 2016-17.
The partnership not only commemorates the 50th anniversary of Bobby leading England to victory in the World Cup in 1966 but will also form a key part of The EFF’s 10th year celebrations in 2017/18.
The England team will be helping to tackle bowel cancer by donating vital funds but importantly, raise awareness of the disease that claimed Bobby Moore’s life at the age of just 51.
Former England stars David Beckham, Steven Gerrard, Frank Lampard, Rio Ferdinand, Gary Neville, John Terry, Michael Owen and David James have joined forces with the current national squad to celebrate the 10th anniversary of the England Footballers Foundation and support the Bobby Moore Fund for Cancer Research UK and their ‘Moore To Know’ campaign.
Wayne Rooney says: “We hope that this campaign can have a real impact and raise awareness of this disease which takes 44 lives every day. We urge people to find out about how to help prevent the disease and help spot it early by visiting the Bobby Moore Fund website.”