Iconic British football trophy is netted at auction, raising £4O,OOO for the Bobby Moore Fund

October 13, 2016

A special edition of the Football Association’s famous Charity Shield has been sold for £40,000 at auction, with all proceeds going towards the Bobby Moore Fund for Cancer Research UK’s life-saving work to beat bowel cancer.

The iconic piece of sporting silverware, now widely known as the Community Shield, was re-built by the FA’s official silversmiths, Thomas Lyte, to mark 50 years since Bobby Moore and his teammates lifted the World Cup.

The stunning remake of the iconic 1908 trophy was snapped up jointly by Terry Byrne, on behalf of The England Footballers Foundation (EFF) and Martin Glenn, chief executive of The FA, on behalf of their respective organisations.


The Bobby Moore Fund is The FA’s new official charity partner, building on a long-term association, and the English game’s governing body has committed to raising vital funds and awareness through to 2018. The Bobby Moore Fund is also a long standing charity partner of the England Footballers Foundation, which was set up by the England players back in 2007 to support causes close to their hearts. Together with the FA, the England players will be working on a number of fundraising and awareness initiatives to help tackle bowel cancer.

The auction, which attracted more than 70 attendees, took place at The Royal Garden Hotel in Kensington – where Bobby and his teammates stayed after their legendary World Cup win. Guests included former Arsenal and England goalkeeper David Seaman and Stephanie Moore, Bobby’s widow and founder of the Bobby Moore Fund.

The Community Shield match, which was first established in 1908, is a competition that sees The FA Cup and Premier League winners go head-to-head on the pitch to raise money for charity. Bobby played in the Charity Shield final and jointly won the shield in 1964, playing for West Ham United in their draw against Liverpool. Manchester United have won the shield 20 times since its inception, followed by Arsenal with 15 wins and Liverpool with 14.

Stephanie Moore MBE, founder of the Bobby Moore Fund for Cancer Research UK, said “We are so very grateful to Terry, the England Footballers Foundation, Martin and The FA who have all continued their exceptional support for the charity this year by placing the winning bid.

“Bobby was immensely proud to be part of the Charity Shield final in 1964 and would be even prouder to see that today, a trophy he held in such high regard, is helping fund research that ultimately will save lives.”

The new trophy is hand spun from 4.2kg Sterling 925 Silver. Standing an impressive 58cm squared, the trophy underwent the painstaking process of casting, hand chasing, hand engraving and polishing, with over 130 craft hours used to make this stunning piece. It is a perfect replica of the 1908 trophy which remains in The FA’s possession at Wembley and includes the centre section of the 2002 shield.

Terry Byrne, Chairman of 1966 Entertainment said: “The England Footballers Foundation is proud to have supported Stephanie and The Bobby Moore Fund for a number of years since the players first started their charity in 2007. Next year the England Footballers Foundation will celebrate its tenth anniversary and the players have chosen to appoint The Bobby Moore Fund as their anniversary partner which will involve the players working alongside The FA on a number of initiatives such as this to help raise vital funds and awareness for this incredibly worthy cause.”

Martin Glenn, Chief Executive of The FA, added: “A beautiful trophy and a wonderful cause. Along with the England Footballers Foundation, we at The FA are thrilled to take joint ownership of this special Shield, all in the name of life-saving research.”