Awareness Campaigns

“One Goal: Protecting Children From The Danger of Malaria…”

In October 2014, the players launched a four-year partnership with the world’s leading children’s organisation UNICEF, to help protect children from the danger of malaria.

Every sixty seconds malaria takes the life of a child and is the biggest killer of children under five in Africa.

Launching the partnership through an imagery campaign enabled the players to help shine the spotlight on malaria and promote the benefits of the effective use of malaria nets.

By helping UNICEF to get the nets to the most effected areas as well as educating the children and families to use the nets effectively, the goal is to help save lives.

The campaign gained international coverage across broadcast, printed and digital media reaching an estimated 34 million people worldwide.

“We’re delighted to give our time to help raise awareness of the malaria nets that are available and get as many kids using them as possible. It’s a serious situation and the whole team are more than happy to help.”

 Joe Hart, England Goalkeeper


“Different Duties, Same Pride…”

In 2012, the players produced another powerful imagery campaign entitled, “Different Duties, Same Pride” on behalf of Help For Heroes. The campaign was designed to highlight that whilst the players and the soldiers represent the country in very different ways, there are great similarities in the pride, passion and dedication involved.

The players are quick to highlight that the members of our Armed Forces are the true heroes, putting their lives on the line everyday to keep our country safe.

“It was great to meet the service men and women who put their lives on the line defending our country. It is tough for them when they are away from home but there is a great camaraderie between them and we have a lot of respect for what they do.”

Adam Lallana, England and Liverpool FC


“There Is Moore To Know…”

In 2009, the England Footballers Foundation created a National Awareness campaign entitled “There Is Moore To Know’ on behalf of the Bobby Moore Fund for Cancer Research UK.

The campaign was designed to help raise awareness of the symptoms of bowel cancer; the disease which tragically took the life of World Cup winning captain, Bobby Moore, at the age of just 51.

A series of striking images of the players featured on bus stops, billboards and transport systems across the country and was seen by over 68% of the adult population. Following this success, the campaign was backed by the government to ensure that every doctors surgery in county had access to the “There Is Moore To Know’ posters and leaflets. This is something the players are particularly proud of.

“I am incredibly grateful to the EFF and the support they have shown to the Bobby Moore Fund for Cancer Research UK. The England football team have been responsible for hundreds of thousands of pounds raised for the Fund’s pioneering bowel cancer research, from arranging player appearances at BMF events and donating proceeds from Lions & Roses, to facilitating a nationwide bowel cancer awareness campaign. Thank you.”

Stephanie Moore MBE, Founder of The Bobby Moore Fund for Cancer Research UK