England Stars Unite To Battle Bowel Cancer
England’s footballers past and present have joined forces to mark the tenth anniversary of the England Footballers Foundation and back the Bobby Moore Fund for Cancer Research UK in 2017.
Current and former squad members have posed for striking images and recorded moving video messages to raise awareness of bowel cancer symptoms using the hashtag #MooreToKnow.
The campaign announcement comes on the 24th anniversary of Bobby’s passing. The World Cup winning England captain was just 51 years-old when he succumbed to the disease on 24 February 1993.
In the build-up to England’s matches against Germany and Lithuania in March, a nationwide poster campaign featuring players Harry Kane, Joe Hart, Gary Cahill and Jordan Henderson will be launched by the England Footballers Foundation. The CGI enhanced images replicate the successful awareness initiative from former internationals in 2009.
In addition to these visuals, members of the original players’ committee that set up the England Footballers Foundation in 2007 have recorded a series of exclusive interviews to mark the tenth anniversary of the charity and support the Bobby Moore Fund for Cancer Research UK.
Frank Lampard, John Terry, Rio Ferdinand, Gary Neville, Steven Gerrard, David James, David Beckham and Michael Owen will explain why supporting Bobby’s legacy is still very important to them and why they are proud of the current squad continuing the work of the players’ foundation.
In the video, Frank Lampard says: “I grew up on stories of Bobby. My Dad roomed with him as a young professional. Bobby was older and slightly more experienced.
“Whenever I stepped the wrong side of the line as a youngster, as we all do, he would remind me of how Bobby was as a person and how he behaved.
“I remember tales from my Dad of how Bobby was a complete gentleman, he always kept his room neat and tidy, how he would come in the day after matches to train and how he would deal with people – because he was a huge star at the time.
“I’m very aware of all that Bobby achieved – he really made an imprint on my mind and mentality growing up. For me, that’s how you should behave and go about your job.
“So, I was very proud when during my career when my Dad said there are elements of Bobby that he can see in me about how I carry myself. For me that was a huge thing, you try to stick to the right values and Bobby was the epitome of that.
“As a former England player I was very proud to carry Bobby’s memory and I’m very proud that the current players are doing the same.”
John Terry says: “Bobby’s legacy lives on to this day. For me he was one of the greatest. Captain of our 1966 winning side and a hero to myself and many others still playing today.
“It’s very sad that Bobby lost his battle to bowel cancer. We just hope that with the awareness and money raised by the Bobby Moore Fund that it can help save lives in the future.”
Rio Ferdinand adds: “We have supported Stephanie and the Bobby Moore Fund since 2007 when the EFF started. The first imagery campaign had a great impact with billboards and leaflets in doctors’ surgeries around the country. I was proud to be part of those photos and pleased the younger players are carrying on this important work.”
The Bobby Moore Fund for Cancer Research UK was set up by Bobby’s widow Stephanie Moore MBE. Stephanie says: “It’s heart-warming that the England players continue to recognise Bobby’s achievements but there are also serious messages we need to get across in this new campaign.
“Bowel cancer is the second most common cause of cancer death in the UK with 44 lives being taken every day. Diagnosing the disease early is crucial and we urge men and women to visit www.bobbymoorefund.org to learn about the symptoms and get examined by their doctor.
“The BMF goal is simple, to bring forward the day when bowel cancer is cured. To do this we need public support and funds, just like the England players have given us over the last ten years.”